Week 1 · Days 1–5
Audience and content
- Choose an audience and campaign objective
- Map questions to search intent
- Draft a focused landing-page brief
- Create an original content calendar
Weekly deliverable
An audience brief and four-week content plan.
Design & Business · Beginner
Digital Marketing, SEO & Analytics
One month. A practical start.
Plan useful content, improve a practice website for search and turn sample analytics into a measurable campaign proposal.
- 4 weeks
- one focused course
- 20 days
- 2 guided hours per day
- 20 hrs
- independent practice
- 1 project
- to build and demonstrate
Your starting point
Is this course
right for your batch?
Commerce, management, arts and engineering students interested in digital communications and website growth.
What students should know
- Basic browser and spreadsheet skills
- Comfort writing short, clear content
- A practice website or trainer-supplied page files
Tools & lab setup
- Google Search Central resources
- Browser developer tools and Lighthouse
- Google Analytics demo account or exported sample reports
- Spreadsheet content calendar
Your one-month learning plan
A milestone
every week.
Each week has five teaching days: 10 guided hours and 5 hours of independent practice. The last week includes project review and the final demonstration.
Week 2 · Days 6–10
Practical website SEO
- Write descriptive page titles and summaries
- Organise headings, links and image text
- Understand crawling, indexing and canonical URLs
- Check mobile usability and page experience
Weekly deliverable
A prioritised SEO audit of a practice website with sample fixes.
Week 3 · Days 11–15
Measurement and campaigns
- Define useful events and campaign metrics
- Read sample acquisition and engagement reports
- Plan campaign links and consistent naming
- Create organic post concepts and landing-page copy
Weekly deliverable
A measurement sheet and a small campaign content pack.
Week 4 · Days 16–20
Present a realistic growth plan
- Implement improvements on a practice page
- Check links, content and mobile layout
- Interpret sample results without claiming causation
- Present priorities and a measurement plan
Weekly deliverable
An improved practice page, audit evidence and a campaign proposal.
Your final project
College workshop discovery campaign
Improve a sample workshop landing page, prepare four weeks of useful content and define how enquiries would be measured. Use demo or synthetic analytics. Paid advertising, live account changes and promises of rankings are outside the project.
How learning is assessed
Audience and content rationale, accuracy of the SEO review, measurement choices and an individual presentation of the final campaign.
Students should explain their own decisions, show their work and document limitations. Any certificate conditions are agreed with the college before the batch begins.
Keep learning
Official learning resources.
References for preparation and continued practice. These resources support the syllabus; their publishers do not endorse this training.
Explore another direction.
View all 12 courses ↗For departments & placement cells
Bring practical training
to your campus.
Share your students’ background, preferred course and dates. We’ll help shape a one-month batch around your college’s timetable and lab facilities.
Batch size, delivery arrangements, fees and any completion certificate requirements are agreed with your college before enrolment.